Aha! From "straight-forward" to "simple"? I'm with latte vanilla on the idea of something slightly oblique: a crescent has a distinct twist to it. Trouble is my head is too full of shadows now to see anything clearly!

My latest thinking is about the crecent moon pushing back the shadow (I know this is nonsense in terms of planetary movement!). The crescent starts as a curved whisker of white on the black fur of the night - and that's where the light begins. So, "Where the light begins"?

Or am I being too straight-forward again? This is meant seriously - it's about time someone else spoke up!